July 25-26, 2014: Two (2) Events, 2-Days, Educational, Independent and Physician-Led Topics — California
FOR IMMEDIATE RELEASE
JUNE 12, 2014 — On July 25th and 26th, 2014 in Costa Mesa, CA, ExL Events, an independent, educational healthcare conference coordinator that serves the pharmaceutical and healthcare community has designed 2 highly anticipated events for physicians wishing to learn more about patient acquisition and concierge medicine and direct-pay medical business models.
“I had to do this to be able to do my job,” says Dr. Marcy Zwelling, who has been an concierge internist since 1987. “I get to practice the way I think I can practice best. It’s capitalism at its best.”
Dr. Marcy Zwelling, a concierge internist and many others will be featured speakers at an independent ExL Events and Practice Builders sponsored educational conference in Costa Mesa, CA in July 2014.
Editor-In-Chief, Michael Tetreault, Author, Speaker, Educator, Media Liason
ExL Events, Practice Builders, Concierge Medicine Today, Vitals.com, HFM, ACPP and the Society of Physician Entrepreneurs have all teamed up to design an unprecedented healthcare learning opportunity for a diverse audience. Those invited include: Healthcare professionals; staff; practice management advisors; physicians; medical practice business owners; marketing consultants; healthcare physician specialists; lawyers and industry innovators.
“Until just a few years ago, people mostly based choosing a doctor on the personal recommendation of a trusted friend or relative,” says Michael Tetreault, Editor-In-Chief of Concierge Medicine Today and its healthcare trade journal companion, The Direct Primary Care Journal. “Now with the advent of social media, word of mouth marketing is changing from a spoken word referral to a social media link referral. When you think of Andy Griffith-style medicine, the doctor had a clinic in the local town. It’d be strange for him to say, ‘What kind of insurance does Opie have?’ The people you entrust to help your practice grow must be aware of how to effectively promote this new, old-fashioned message and delivery model of healthcare.”
AGENDA, Speakers, Hot Topics and Event Brochure
If you are focused on growing your practice through innovative marketing tactics or you are interested in learning more about launching or expanding a concierge or direct pay medical practice:
- Hear Leading Case Perspectives in Concierge Medicine on How Others Launched or Grew Their Concierge Practice.
- Learn How to Launch or Grow your Concierge Practice
- Receive a Customized Marketing Plan Specific to your Practice Needs
- Determine Which Concierge Model is Right for your Organization and Potential Implications
- Capitalize on the Trends That are Fueling the Growth of Concierge Medicine in the United States and Deliver Better Healthcare
- Understand the Legal and Political Considerations to be Aware of when Starting or Building a Concierge Practice
- Examine the Upsides and the Downsides of Running and Operating a Concierge Medical Practice
- And much more!
Shira Miller, M.D. The Integrative Center for Health & Wellness A Concierge Holistic Medical Practice in Sherman Oaks, CALIF.
Dr. Shira Miller runs a Concierge Holistic Medical Practice in southern California that focuses specifically on anti-aging and Menopause. So popular in fact, she’s become ‘Facebook’s Most Popular Menopause Doctor.’ “I work to ensure 100% of patients… visit at least once per year,” notes Dr. Miller. “You simply can’t build your practice, hang a sign on the door and expect people to walk-in. You’ve got to build that know, like and trust factor – and this is done over time, strategically and methodically. Think drip, drip, drip – but over a period of weeks and months. Remember, there’s no magic theory or system that will provide you patients tomorrow. There are only tools and strategies that you can use to accelerate their decision(s) to visit your practice.”
LEARN FROM THESE KEY EXPERT SPEAKERS
- David Albenberg, MD, Founder, ACCESS HEALTHCARE
- Carrie Bordinko, MD, Personal Physician, CONSOLARE PRIVATE PHYSICIAN SERVICE
- James Eischen, JD, Partner, HIGGS, FLETCHER & MACK
- Adel Eldin, MD, CEO & Cardiologist, BROOKSVILLE CARDIOLOGY
- Tracy Ganske, PhD, Founder, VIATU PROACTIVE HEALTH
- Nina Grant, Vice President, Agency Managing Director, PRACTICE BUILDERS
- Thomas LaGrelius, MD, FAAFP, SKYPARK PREFERRED FAMILY CARE
- Jim Lindberg, MD Managing Physician, PERSONAL CARE PHYSICIANS
- Troy Medley, President & CEO, PERSONAL CARE PHYSICIANS
- Shira Miller, MD, Founder & Medical Director, THE INTEGRATIVE CENTER FOR HEALTH & WELLNESS
- Michael Tetreault, Editor, CONCIERGE MEDICINE TODAY & The DIRECT PRIMARY CARE JOURNAL
- Jonathan Vidal, Senior Director of Consulting Services, PRACTICE BUILDERS
- Marcy Zwelling-Aamot, MD, Owner, CHOICE CARE
“You will never regret being a doctor if you work only for patients,” says Dr. Thomas LaGrelius, MD, FFAFP Skypark Preferred Family Care, a concierge medicine practice in Torrance, CA. “But if you don’t work only for patients, you will regret your decision in the end.”
Dr. Thomas LaGrelius, MD, FFAFP Skypark Preferred Family Care, a concierge medicine practice in Torrance, CA
“Consolaré offers an alternative to the traditional business model of the medical practice. I only work with a limited number of members. This allows me to know you on a personal basis and understand your unique health concernss.” Carrie Bordinko, MD of Paradise Valley, AZ.
“Moving in to Concierge Medicine is not solely about providing excellent medical care without the restraints of insurance industry mandates,” tells Dr. Carrie Bordinko of Consolaré Primary Care in Paradise Valley, CA and featured speaker at the July event. “You have to also appreciate the lost art of customer service so long ago forgotten when visiting a healthcare institution. Many times my clients (notice I do not use the word “patients”) have noted why they refer their friends to my practice. It is the attention to detail, always delivering exactly what is promised and then some, and keeping their unique needs positioned first with a flexibility to offer new programs or meet needs as quickly as they are identified. This is the cornerstone of customer service.”
“In today’s healthcare culture, the 55-plus audience hasn’t been entirely abandoned,” adds Tetreault, “but the advertising aimed at this population segment is simply aimed at maintaining brand loyalty and establishing that the products they love are still good, still function and most likely being improved. Conversely, you can watch any prime-time television show that’s targeting the 25-54 demographic, and you will learn what those people think is cool, hip, and where our culture is trending. You will not see advertising aimed at the 55-plus demographic population that’s designed to get them to switch brands. The advertising aimed at 25-54 is all about that. And, by the way, most doctors, consultants and advertising agencies know that. This is just one of the many helpful topics you’ll learn about at this conference.”
How Are You Growing Your Practice?
From 2009 to January of 2014, Concierge Medicine Today asked some local medical practice owners what form of marketing they found to work best to grow their practice, acquire new patients and stimulate more positive patient feedback and referrals. The results were as follows:
- 7% use Facebook to grow their business and get new patients.
- 2% use Twitter to grow their business and get new patients.
- 5% use postcards to grow their business and get new patients.
- 5% use a letter alone, to grow their business and get new patients.
- 18% use a letter with a brochure about their business and get new patients.
- 21% say hiring a marketing/PR company that used both online and offline marketing strategies helped grow their business and generate new patients.
- 3% say hiring a business management consultant to organize internal processes grew their business and obtained a few new patients.
- 9% participate in local area networking activities and events.
- 16% say local area advertising combined with low-risk offers helped grow their business; and
- 14% say word of mouth from existing patients helped to grow their business.
